Sales Resources - Our Favorite Books, Apps, and Courses [![Incentivate Solutions](/_astro/incentivate-logo.width-1000_ZTXoYm.webp)](/) * Platform * [Incentive Compensation Software®](/incentive_compensation_software/) * [Sales Performance Reporting®](/sales-performance-reporting/) * [Incentivate Sales Planning Ecosystem®](/sales-planning-ecosystem/) * [Incentivate Quota Intelligence Framework®](/quota-planning-and-governance) * [Incentivate Dealer Scheme Automation System®](/dealer-schemes-&-discount-automation/) * [Incentivate Channel Commission Engine®](/channel-partner-commission-management/) * Solutions * [By Role](/incentive-solutions-by-role/) * [Sales Operations](/role/sales-operations/) * [Sales](/role/sales/) * [Finance](/role/finance-accounting/) * [HR](/role/human-resources-performance-management/) * [By Industry](/incentive-solutions-by-industry/) * [Software Solutions & Services](/industry-pages/software-solutions-and-services/) * 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Sales Planning Ecosystem®](/sales-planning-ecosystem/) [Incentivate Quota Intelligence Framework®](/quota-planning-and-governance) [Incentivate Dealer Scheme Automation System®](/dealer-schemes-&-discount-automation/) [Incentivate Channel Commission Engine®](/channel-partner-commission-management/) Solutions [By Role](/incentive-solutions-by-role/) [Sales Operations](/role/sales-operations/)[Sales](/role/sales/)[Finance](/role/finance-accounting/)[HR](/role/human-resources-performance-management/) [By Industry](/incentive-solutions-by-industry/) [Software Solutions & Services](/industry-pages/software-solutions-and-services/)[Retail](/industry-pages/retail-incentives-software/)[Medical Devices](/industry-pages/medical-devices-sales-compensation-software/)[Insurance](/industry-pages/insurance-incentives-and-commissions/)[Insurance Brokers](/industry-pages/incentive-management-for-insurance-brokers/)[NBFC](/industry-pages/unraveling-incentive-complexities-in-nbfcs/)[Financial Services](/industry-pages/financial-services-incentives-management/)[Distribution](/industry-pages/distribution/)[Cybersecurity](/industry-pages/cybersecurity/)[Machinery Manufacturing](/industry-pages/incentive-management-for-industrial-engineering-excellence/) Resources Tools [ROI Calculator](/roi_calculator/)[Sales Commission Calculator](/commission-calculator/)[Sales Compensation Analytics Dashboard](/compensation-analytics-dashboard/)[Total Compensation Calculator](/total-compensation-calculator/)[Sales Growth Calculator](/sales-growth-calculator/)[Tiered Commission Calculator](/tiered-commission-calculator/) [Media](/media/) [Blog](/blogs/) [Success Stories](/success-stories/) [Podcast](/podcasts-sales-commission-management/) [Cheatsheets](/cheatsheets/) [Video Hub](/video-hub/) [Incentivate Workflows](/video-hub/incentivate-workflows/)[Insurance Advisor Dashboard](/video-hub/insurance-advisor-dashboard/)[Sales Rep Dashboard](/video-hub/sales-rep-dashboard/)[Job Scheduling](/video-hub/job-scheduling/)[Upload](/video-hub/upload/)[Tables](/video-hub/tables/)[Processes](/video-hub/processes/)[Periods](/video-hub/periods/)[Parameters](/video-hub/parameters/) [Incentive Glossary](/glossary/) About [Our Team](/our-team/) [About](/about/) [Partners](/partners) [Why us?](/why-us/) [Contact](/contact/) [Request Demo](/book-a-meeting/) Table of Contents * [Introduction](#337ef) * [Sales Books](#9be2b) * [Sales Apps](#018e5) * [Sales Courses](#a8f27) * [Conclusion](#20a2a) ## Subscribe to our newsletter! Sign Up Recent Posts [ ![](/_astro/BLOG_THUMBNAIL_3_1.width-1000_1dUO1G.webp) Beyond the Calculator: The Strategic Power of Sales Compensation Explore how modern sales compensation has evolved from a payout administration function into a strategic driver of behavior, performance, and revenue outcomes through smarter incentive design and decision-making. ](/blogs/beyond-the-calculator-the-strategic-power-of-sales-compensation/)[ ![](/_astro/BLOG_THUMBNAIL_1_2.width-1000_Zk3Xik.webp) Why Incentive Plan Documentation Deserves More Attention Learn why incentive plan documentation is critical for accurate payouts, compliance, and trust. Discover how clear compensation plans prevent costly errors and hidden gaps. ](/blogs/why-incentive-plan-documentation-deserves-more-attention/)[ ![](/_astro/BLOG_THUMBNAIL_2_3_KAHXt3X.width-1000_xDBNE.webp) Quota Planning Is Not a One-Off Exercise: Why Ongoing Quota Maintenance Is Your Hidden Growth Lever Sales organizations focus on setting quotas, but it's in maintaining them that real impact happens. Discover how continuous quota management improves visibility, alignment, and revenue performance. ](/blogs/quota-planning-is-not-a-one-off-exercise-why-ongoing-quota-maintenance-is-your-hidden-growth-lever/)[ ![](/_astro/How_Self-Management_Provides_Leverage_to_Ince.width-1000_dJrxFxY_Z1eJNFm.webp) AI Nudges vs Human Judgment: Striking the Right Balance in Sales Compensation How sales organizations can balance AI-driven nudges with human judgment to design fair, adaptive, and effective compensation plans. ](/blogs/ai-nudges-vs-human-judgment-striking-the-right-balance-in-sales-compensation/)[ ![](/_astro/What_Is_Total_Compensation_And_How_Is_It_Calc.width-1000_1Stnd1.webp) DIY Operations vs. IT Dependence: What Modern GCCs Expect from Enterprise Systems As GCCs scale, leaders expect systems that reduce IT dependence and enable faster, self-serve operations across teams. ](/blogs/diy-operations-vs-it-dependence-what-modern-gccs-expect-from-enterprise-systems/) # Our Favorite Sales Books, Apps and Courses * [Sumeet Shah](/authors/sumeet-shah/) * Jul 09, 2021 * 4 min read * Last updated on Feb 17, 2026 ## **Introduction** The Sales department plays an important role in every organization. Their work helps the business grow and pave the way for a brighter future. Interacting with customers and clients is an important but daunting task for some. The sales department handles this duty efficiently and skillfully represents its company. Ensuring the sales team is up to date on the latest industry trends and understands how the business and sales landscape is operating today is of utmost importance. There are various ways to increase your knowledge of the sales field. Making sure your sales team can also benefit from these books, apps, and courses will benefit the company. ## **Sales Books** It is impossible to meet everyone on the planet in one lifetime, but there are some people with deep knowledge. Some of them choose to share their expertise and mentor young minds through their books. Reading the right books can lead to a successful career. Knowledge obtained from books will stay with you always, no matter what career path you choose. Reading a book is never a bad idea! Books might offer certain teachings that no one else can or will. Additionally, reading books will expand your vocabulary and enhance your interactions with customers, making you a people person. Here are some of the best sales books you can read for your career growth: ### [**Secrets of Closing a Sale**](https://www.amazon.in/Secrets-Closing-Sale-Zig-Ziglar/dp/0800759753/ref=sr_1_1_sspa?crid=DZ77SABSLCPG&dchild=1&keywords=secrets+of+closing+a+sale&qid=1625724979&sprefix=secrets+of+closing+a+sa%2Caps%2C482&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUFONVhCVVFBRUs2VjgmZW5jcnlwdGVkSWQ9QTA2MTAyNjhRS1lSSEQ0TTNTN1MmZW5jcnlwdGVkQWRJZD1BMDk4OTIwOTE3RkYwSVQ3NkZYSjYmd2lkZ2V0TmFtZT1zcF9hdGYmYWN0aW9uPWNsaWNrUmVkaXJlY3QmZG9Ob3RMb2dDbGljaz10cnVl) **by Zig Ziglar** Establishing dynamic relationships with customers is not easy. This book will teach you how to present your ideas and services persuasively and professionally. The principles he talks about are easy to understand. Reading this book will increase your chances of getting a positive response from the other end. ### [**The Greatest Salesman in the World**](https://www.amazon.in/Greatest-Salesman-World-Og-Mandino/dp/8179926877/ref=sr_1_1?crid=31KDL28QMEUXW&dchild=1&keywords=the+greatest+salesman+in+the+world+by+og+mandino&qid=1625725013&sprefix=the+greatest+salesman%2Caps%2C291&sr=8-1) **by Og Mandino** We all need a mentor, a guiding force in our lives, and this book has the power to be that for you. A book that captures the true essence of a _salesman_, a book that talks about morals and principles that, if you follow, won’t let you fail. Think of it as the combination of all the things you want to know about and learn about the salesman universe, all captured in one book. It is not a book you can put down for a few days; you can turn to it for support and comfort anytime you need it. ### [**Selling to Big Companies**](https://www.amazon.in/Selling-Big-Companies-Jill-Konrath/dp/1419515624/ref=sr_1_2?dchild=1&keywords=selling+to+big+companies&qid=1625725034&sr=8-2) **by Jill Konrath** Every salesperson wants to go out and pitch the schemes to big companies and successfully build a professional network with them. Jill Konrath discusses the audience you need to target and how to approach it. You won’t get meetings with big companies every day, so make sure that you don’t let that one chance go to waste. Take inspiration from the ideas of this book and apply them to your life. ## **Sales Apps** With an app for basically everything you can think of, our world also has some brilliant sales apps to offer. These apps will help you track your sales, manage your business contacts, gain insights into your sales leads, [**analyze employee and client performance**](http://incentivatesolutions.com/blog/how-to-analyze-employee-performance-sales-analytics/), and more. It is important to understand your work patterns and the impact and effectiveness of your approach. The schemes you pitch and the ideas you convey may be excellent, but if presented in the wrong way, they can amount to nothing. Sales apps help you track your business meetings, among many other things. With that data, you can sit and analyze what went wrong and work on it for your next project to be successful. Some of the best sales apps out there are: ### **Best Sales Tracking/CRM Apps** The importance of [**CRM**](https://www.aurochssolutions.com/platforms/customer-relationship-manager/) (customer relationship management) is well known to any company. Working is one thing, but it's also essential to track the growth of your hard work and analyze the data so you can improve specific areas of your business and deliver better results. Some apps help you with the same. * [**Salesforce**](https://play.google.com/store/apps/details?id=com.salesforce.chatter&hl=en_IN&gl=US): This readily customizable app will serve all your needs; getting access to your company’s CRM from anywhere, customizing your app according to what your sales needs are, tracking your leads, and everything you need to know! * [**HubSpot**](https://play.google.com/store/apps/details?id=com.hubspot.android&hl=en_IN&gl=US) Sales Hub: An app that will provide you with an easier and more efficient way to connect with your clients. HubSpot Sales Hub helps the sales team in every step of the process. It also provides you with the features that salesforce has to offer. ### Best Apps for Closing Sales All your efforts, hard work, research, pitch presentation—everything will amount to absolutely nothing if you are not able to close a sale. The sale is considered complete only when the customer agrees to purchase the product/service and the salesperson closes the deal. You can use various apps to help with this. * [**Proposify**](https://play.google.com/store/apps/details?id=com.proposify.app&hl=en_IN&gl=US): Being organized is key. With so many options, some obvious steps in the process may be skipped. This app helps you throughout the process. From keeping your proposal on the table, interacting with the customers, presenting them with your ideas, answering questions they have, and then finally closing the sale. This app helps you stay organized and work efficiently. * [**DocuSign**](https://play.google.com/store/apps/details?id=com.docusign.ink&hl=en_IN&gl=US): No need to wait for days or weeks to close the deal. With this app, you will have the luxury of getting those papers signed from the comfort of your home/office. The app, with an additional payment, should also offer Advanced Solutions that can be useful. ### **Best Productivity Apps for the Sales Team** Sales teams always have a lot on their plate. Sometimes, with so many tasks lined up, productivity can take a hit. Staying on track and achieving the required results can become easier with the help of some apps available to us. * [**Asana**](https://play.google.com/store/apps/details?id=com.asana.app&hl=en_IN&gl=US): This app helps you distribute work, track assignments, and efficiently complete complex tasks. Designing pipelines and assigning work to the team becomes easier and more efficient with Asana. Calendar, lists, boards, it has all the features that will help your team stay organized and productive. * [**Basecamp**](https://basecamp.com/): Setting goals, hitting deadlines, achieving targets, allocating resources, solving problems, with so many tasks, it can get a little hectic to stick to one particular task and achieve maximum results. Basecamp will help your team become more productive and achieve goals that benefit both your team and the company. ## **Sales Courses** Learning has no age. Any and every person on the planet can learn and gain knowledge about the Sales field. The Internet offers many benefits. Educational courses are one of them. Sales courses will help you understand sales in-depth and learn new strategies and ideas that you can apply in your daily life. Some of the courses offered by Udemy that will help you include: ### [**Sales Training**](https://www.udemy.com/course/master-successful-selling/)**: Practical Sales Techniques** There are some essential sales skills and techniques that one should know. This course will help you with this and increase your knowledge through its content. ### [**Customer Service Mastery**](https://www.udemy.com/course/customer-service-mastery/)**: Delight every customer** Being a salesperson requires interacting with many customers daily. Learning and improving your skills that will help you interact with customers in a better way and give better results can be achieved with the help of this course. ### [**Learn to sell anything**](https://www.udemy.com/course/the-fundamentals-of-selling-by-grant-cardone/) **by Grant Cardone** Learn the basics of selling. Learn how to use the skills you have more effectively. New tactics, new techniques, new strategies, and new outcomes, this app will guide you through it all. ## **Conclusion** You can always up your game by learning new things. Books, apps, and courses, with so many ways to learn there, can be no excuse. Bring your A-game to the market because that is the only way you will survive in this competitive world. [ Schedule A Demo With Incentivate ](https://incentivatesolutions.com/book-a-meeting/) ## About Author ![](/_astro/Sumeet_Shah_1.width-300_Z1LH2BW.webp) Sumeet Shah [](/authors/sumeet-shah/)[](https://twitter.com/SumeetShah) Chief Growth Officer @Incentivate, has over 15 years of experience in management consulting, product engineering, and analytics, working with clients across multiple countries, functions, and domains. ## Subscribe to our newsletter! 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