Sales Resources - Our Favorite Books, Apps, and Courses [![Incentivate Solutions](/_astro/incentivate-logo.width-1000_ZTXoYm.webp)](/) * Platform * [Incentive Compensation Software®](/incentive_compensation_software/) * [Sales Performance Reporting®](/sales-performance-reporting/) * [Incentivate Sales Planning Ecosystem®](/sales-planning-ecosystem/) * [Incentivate Quota Intelligence Framework®](/quota-planning-and-governance) * [Incentivate Dealer Scheme Automation System®](/dealer-schemes-&-discount-automation/) * [Incentivate Channel Commission Engine®](/channel-partner-commission-management/) * Solutions * [By Role](/incentive-solutions-by-role/) * [Sales Operations](/role/sales-operations/) * [Sales](/role/sales/) * [Finance](/role/finance-accounting/) * [HR](/role/human-resources-performance-management/) * [By Industry](/incentive-solutions-by-industry/) * [Software Solutions & Services](/industry-pages/software-solutions-and-services/) * 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Reporting®](/sales-performance-reporting/) [Incentivate Sales Planning Ecosystem®](/sales-planning-ecosystem/) [Incentivate Quota Intelligence Framework®](/quota-planning-and-governance) [Incentivate Dealer Scheme Automation System®](/dealer-schemes-&-discount-automation/) [Incentivate Channel Commission Engine®](/channel-partner-commission-management/) Solutions [By Role](/incentive-solutions-by-role/) [Sales Operations](/role/sales-operations/)[Sales](/role/sales/)[Finance](/role/finance-accounting/)[HR](/role/human-resources-performance-management/) [By Industry](/incentive-solutions-by-industry/) [Software Solutions & Services](/industry-pages/software-solutions-and-services/)[Retail](/industry-pages/retail-incentives-software/)[Medical Devices](/industry-pages/medical-devices-sales-compensation-software/)[Insurance](/industry-pages/insurance-incentives-and-commissions/)[Insurance Brokers](/industry-pages/incentive-management-for-insurance-brokers/)[NBFC](/industry-pages/unraveling-incentive-complexities-in-nbfcs/)[Financial Services](/industry-pages/financial-services-incentives-management/)[Distribution](/industry-pages/distribution/)[Cybersecurity](/industry-pages/cybersecurity/)[Machinery Manufacturing](/industry-pages/incentive-management-for-industrial-engineering-excellence/) Resources Tools [ROI Calculator](/roi_calculator/)[Sales Commission Calculator](/commission-calculator/)[Sales Compensation Analytics Dashboard](/compensation-analytics-dashboard/)[Total Compensation Calculator](/total-compensation-calculator/)[Sales Growth Calculator](/sales-growth-calculator/)[Tiered Commission Calculator](/tiered-commission-calculator/) [Media](/media/) [Blog](/blogs/) [Success Stories](/success-stories/) [Podcast](/podcasts-sales-commission-management/) [Cheatsheets](/cheatsheets/) [Video Hub](/video-hub/) [Incentivate Workflows](/video-hub/incentivate-workflows/)[Insurance Advisor Dashboard](/video-hub/insurance-advisor-dashboard/)[Sales Rep Dashboard](/video-hub/sales-rep-dashboard/)[Job Scheduling](/video-hub/job-scheduling/)[Upload](/video-hub/upload/)[Tables](/video-hub/tables/)[Processes](/video-hub/processes/)[Periods](/video-hub/periods/)[Parameters](/video-hub/parameters/) [Incentive Glossary](/glossary/) About [Our Team](/our-team/) [About](/about/) [Partners](/partners) [Why us?](/why-us/) [Pricing](/pricing/) [Contact](/contact/) [Request Demo](/book-a-meeting/) Table of Contents * [Introduction](#337ef) * [Sales Books](#9be2b) * [Sales Apps](#018e5) * [Sales Courses](#a8f27) * [Conclusion](#20a2a) ## Subscribe to our newsletter! Sign Up Recent Posts [ ![](/_astro/BLOG_THUMBNAIL_-_Winnie_Maignam_1.width-1000_9RRbf.webp) Beyond the Ask: The Compensation Leader's Role as Strategic Advisor Discover how compensation leaders can move beyond pay administration to become strategic advisors, using compensation insights to support business decisions and performance. ](/blogs/beyond-the-ask-the-compensation-leaders-role-as-strategic-advisor/)[ ![](/_astro/Unlock_the_Benefits_of_Automation_for_your_Sa.width-1000_ZJDNJw.webp) Why Companies Struggle to Control Sales Compensation Costs? Explore the hidden challenges behind rising sales compensation costs, from complex incentive plans and exceptions to manual processes and limited oversight. ](/blogs/why-companies-struggle-to-control-sales-compensation-costs/)[ ![](/_astro/The_True_Cost_of_Bad_Implementations_in_Sales.width-1000_Z15Jq7P.webp) Reward Management vs Incentive Management: Why BFSI Organizations Need to Treat Them Differently Reward management and incentive management solve different problems. Learn why BFSI firms need specialist incentive automation to manage complexity, governance, and growth. ](/blogs/reward-management-vs-incentive-management-bfsi/)[ ![](/_astro/8_Common_Sales_Commission_Structures_1_b8qnL5.width-1000_Z2q6Yu9.webp) What Does Incentive Automation Really Mean? Discover what incentive automation really means, how it simplifies commission management, improves accuracy, and helps businesses align rewards with sales performance. ](/blogs/what-does-incentive-automation-really-mean/)[ ![](/_astro/AI_Wont_Fix_Your_Incentive_Strategy_But_It_Wi.width-1000_ZlS0oB.webp) AI Won't Fix Your Incentive Strategy, But It Will Transform How You Manage It AI won’t fix a broken incentive strategy, but it can transform how you manage sales compensation, improve efficiency, and make smarter incentive decisions. ](/blogs/ai-wont-fix-your-incentive-strategy-but-it-will-transform-how-you-manage-it/) # Our Favorite Sales Books, Apps and Courses * [Sumeet Shah](/authors/sumeet-shah/) * Jul 09, 2021 * 4 min read * Last updated on Aug 07, 2026 ## **Introduction** The Sales department plays an important role in every organization. Their work helps the business grow and paves the way for a brighter future. Interacting with customers and clients is an important but daunting task for some. The sales department handles this duty efficiently and skillfully represents its company. Ensuring the sales team is up to date on the latest industry trends and understands how the business and sales landscape is operating today is of utmost importance. There are various ways to increase your knowledge of the sales field. Making sure your sales team can also benefit from these books, apps, and courses will benefit the company. ## **Sales Books** It is impossible to meet everyone on the planet in one lifetime, but there are some people with deep knowledge. Some of them choose to share their expertise and mentor young minds through their books. Reading the right books can lead to a successful career. Knowledge obtained from books will stay with you always, no matter what career path you choose. Reading a book is never a bad idea! Books might offer certain teachings that no one else can or will. Additionally, reading books will expand your vocabulary and enhance your interactions with customers, making you a people person. Here are some of the best sales books you can read for your career growth: ### [**Secrets of Closing a Sale**](https://www.amazon.in/Secrets-Closing-Sale-Zig-Ziglar/dp/0800759753/ref=sr_1_1_sspa?crid=DZ77SABSLCPG&dchild=1&keywords=secrets+of+closing+a+sale&qid=1625724979&sprefix=secrets+of+closing+a+sa%2Caps%2C482&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUFONVhCVVFBRUs2VjgmZW5jcnlwdGVkSWQ9QTA2MTAyNjhRS1lSSEQ0TTNTN1MmZW5jcnlwdGVkQWRJZD1BMDk4OTIwOTE3RkYwSVQ3NkZYSjYmd2lkZ2V0TmFtZT1zcF9hdGYmYWN0aW9uPWNsaWNrUmVkaXJlY3QmZG9Ob3RMb2dDbGljaz10cnVl) **by Zig Ziglar** Establishing dynamic relationships with customers is not easy. This book will teach you how to present your ideas and services persuasively and professionally. The principles he talks about are easy to understand. Reading this book will increase your chances of getting a positive response from the other end. ### [**The Greatest Salesman in the World**](https://www.amazon.in/Greatest-Salesman-World-Og-Mandino/dp/8179926877/ref=sr_1_1?crid=31KDL28QMEUXW&dchild=1&keywords=the+greatest+salesman+in+the+world+by+og+mandino&qid=1625725013&sprefix=the+greatest+salesman%2Caps%2C291&sr=8-1) **by Og Mandino** We all need a mentor, a guiding force in our lives, and this book has the power to be that for you. A book that captures the true essence of a _salesman_, a book that talks about morals and principles that, if you follow, won’t let you fail. Think of it as the combination of all the things you want to know about and learn about the salesman universe, all captured in one book. It is not a book you can put down for a few days; you can turn to it for support and comfort anytime you need it. ### [**Selling to Big Companies**](https://www.amazon.in/Selling-Big-Companies-Jill-Konrath/dp/1419515624/ref=sr_1_2?dchild=1&keywords=selling+to+big+companies&qid=1625725034&sr=8-2) **by Jill Konrath** Every salesperson wants to go out and pitch the schemes to big companies and successfully build a professional network with them. Jill Konrath discusses the audience you need to target and how to approach it. You won’t get meetings with big companies every day, so make sure that you don’t let that one chance go to waste. Take inspiration from the ideas of this book and apply them to your life. ## **Sales Apps** With an app for basically everything you can think of, our world also has some brilliant sales apps to offer. These apps will help you track your sales, manage your business contacts, gain insights into your sales leads, [**analyze employee and client performance**](http://incentivatesolutions.com/blog/how-to-analyze-employee-performance-sales-analytics/), and more. It is important to understand your work patterns and the impact and effectiveness of your approach. The schemes you pitch and the ideas you convey may be excellent, but if presented in the wrong way, they can amount to nothing. Sales apps help you track your business meetings, among many other things. With that data, you can sit and analyze what went wrong and work on it for your next project to be successful. Some of the best sales apps out there are: ### **Best Sales Tracking/CRM Apps** The importance of [**CRM**](https://www.aurochssolutions.com/platforms/customer-relationship-manager/) (customer relationship management) is well known to any company. Working is one thing, but it's also essential to track the growth of your hard work and analyze the data so you can improve specific areas of your business and deliver better results. Some apps help you with the same. * [**Salesforce**](https://play.google.com/store/apps/details?id=com.salesforce.chatter&hl=en_IN&gl=US): This readily customizable app will serve all your needs; getting access to your company’s CRM from anywhere, customizing your app according to what your sales needs are, tracking your leads, and everything you need to know! * [**HubSpot**](https://play.google.com/store/apps/details?id=com.hubspot.android&hl=en_IN&gl=US) Sales Hub: An app that will provide you with an easier and more efficient way to connect with your clients. HubSpot Sales Hub helps the sales team in every step of the process. It also provides you with the features that salesforce has to offer. ### Best Apps for Closing Sales All your efforts, hard work, research, pitch presentation—everything will amount to absolutely nothing if you are not able to close a sale. The sale is considered complete only when the customer agrees to purchase the product/service and the salesperson closes the deal. You can use various apps to help with this. * [**Proposify**](https://play.google.com/store/apps/details?id=com.proposify.app&hl=en_IN&gl=US): Being organized is key. With so many options, some obvious steps in the process may be skipped. This app helps you throughout the process. From keeping your proposal on the table, interacting with the customers, presenting them with your ideas, answering questions they have, and then finally closing the sale. This app helps you stay organized and work efficiently. * [**DocuSign**](https://play.google.com/store/apps/details?id=com.docusign.ink&hl=en_IN&gl=US): No need to wait for days or weeks to close the deal. With this app, you will have the luxury of getting those papers signed from the comfort of your home/office. The app, with an additional payment, should also offer Advanced Solutions that can be useful. ### **Best Productivity Apps for the Sales Team** Sales teams always have a lot on their plate. Sometimes, with so many tasks lined up, productivity can take a hit. Staying on track and achieving the required results can become easier with the help of some apps available to us. * [**Asana**](https://play.google.com/store/apps/details?id=com.asana.app&hl=en_IN&gl=US): This app helps you distribute work, track assignments, and efficiently complete complex tasks. Designing pipelines and assigning work to the team becomes easier and more efficient with Asana. Calendar, lists, boards- it has all the features that will help your team stay organized and productive. * [**Basecamp**](https://basecamp.com/): Setting goals, hitting deadlines, achieving targets, allocating resources, solving problems, with so many tasks, it can get a little hectic to stick to one particular task and achieve maximum results. Basecamp will help your team become more productive and achieve goals that benefit both your team and the company. ## **Sales Courses** Learning has no age. Any and every person on the planet can learn and gain knowledge about the Sales field. The Internet offers many benefits. Educational courses are one of them. Sales courses will help you understand sales in-depth and learn new strategies and ideas that you can apply in your daily life. Some of the courses offered by Udemy that will help you include: ### [**Sales Training**](https://www.udemy.com/course/master-successful-selling/)**: Practical Sales Techniques** There are some essential sales skills and techniques that one should know. This course will help you with this and increase your knowledge through its content. ### [**Customer Service Mastery**](https://www.udemy.com/course/customer-service-mastery/)**: Delight every customer** Being a salesperson requires interacting with many customers daily. Learning and improving your skills that will help you interact with customers in a better way and give better results can be achieved with the help of this course. ### [**Learn to sell anything**](https://www.udemy.com/course/the-fundamentals-of-selling-by-grant-cardone/) **by Grant Cardone** Learn the basics of selling. Learn how to use the skills you have more effectively. New tactics, new techniques, new strategies, and new outcomes - this app will guide you through it all. ## **Conclusion** You can always up your game by learning new things. Books, apps, and courses, with so many ways to learn, there can be no excuse. Bring your A-game to the market because that is the only way you will survive in this competitive world. [ Schedule A Demo With Incentivate ](https://incentivatesolutions.com/book-a-meeting/) ## Frequently Asked Questions ## Why should sales professionals read sales books? ### Sales books help professionals develop communication, negotiation, prospecting, and closing skills by learning from experienced sales leaders. They provide practical strategies, real-world examples, and proven techniques that improve customer interactions, build confidence, and support continuous professional growth in an ever-changing sales environment. ## Which sales apps can improve productivity and performance? ### Sales apps such as CRM platforms, proposal management tools, e-signature solutions, and productivity software help sales teams manage leads, organize tasks, track customer interactions, and close deals faster. Using the right applications enables better collaboration, improves efficiency, and allows sales professionals to focus on selling instead of administrative work. ## How do sales courses help improve selling skills? ### Sales courses provide structured learning on prospecting, customer communication, objection handling, negotiation, and closing techniques. They also help professionals stay updated with modern sales strategies and industry trends. Continuous learning enables sales teams to adapt to changing customer expectations and consistently improve their performance. ## How can Incentivate support high-performing sales teams? ### While books, apps, and courses help sales professionals sharpen their skills, **Incentivate** helps organizations maximize performance by automating sales incentive management. It simplifies commission calculations, improves transparency, tracks performance in real time, and ensures incentive programs effectively motivate sales teams while reducing administrative effort. ## Why is continuous learning important for sales professionals? ### Sales techniques, customer expectations, and market dynamics constantly evolve. Continuous learning through books, courses, and technology helps sales professionals stay competitive, build stronger customer relationships, improve closing rates, and achieve long-term career growth while delivering greater value to their organizations. ## About Author ![](/_astro/Sumeet_Shah_1.width-300_Z1LH2BW.webp) Sumeet Shah [](/authors/sumeet-shah/)[](https://twitter.com/SumeetShah) Chief Growth Officer @Incentivate, has over 15 years of experience in management consulting, product engineering, and analytics, working with clients across multiple countries, functions, and domains. ## Subscribe to our newsletter! 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