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![](/_astro/Consumer-Durables.width-1000_X1AVk.webp)

# Transforming Distributor Scheme Management for Leading Consumer Durables Organization

A distinguished organization renowned for its innovative lighting and electrical products, with an extensive channel partner network, offers a range of solutions to residential as well as commercial properties across the country. With a unique model of rolling out annually over 100 short burst schemes they are leading players in the country

[

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![](/_astro/Consumer-Durables.width-1000_X1AVk.webp)

![](/icons/industry.png)

Industry

Consumer Durables

![](/icons/industry.png)

Location

India

![](/icons/industry.png)

Services

Consumer Durables Manufacturing

Experience our platform

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## Situation

*   A prominent consumer durables company, known for its innovative lighting and electrical products, faced significant challenges in managing distributor schemes.
    
*   The organization annually launched over 100 short-term schemes, aiming to motivate channel partners and drive sales.
    

## From Our Clients

![client](/_astro/Tejas-kumar.width-864_Z1ofBXB.webp)

With Incentivate, we are able to manage complex plans easily and making updates is a breeze. No other platform comes close to Incentivate's flexibility, and comprehensiveness.

Tejas Kumar

Manager - Sales Excellence, Atomberg

![](/_astro/Atomberg_logo_-_Brandlogos.net_1_1.width-864_1kSjrE.webp)

![client](/_astro/Tejas-kumar.width-864_Z1ofBXB.webp)

## Approach

*   Better GTM: Admins can now conceptualize and roll out new schemes in less than couple days
    
*   Efficient Partner Communication: Visibility into scheme definitions, performance, and earnings for channel partners
    
*   Motivated Performance: Timely & error free settlement of schemes led to CPs to align better with org goals
    
*   Centralized scheme visibility: Visibility of all the current & previous schemes in single place helps creator to make informed decisions.
    

## Conclusion

*   Partnering with Incentivate has revolutionized promotional scheme management & operations for the client. There’s drastic reduction in manual intervention and schemes can be defined in a better & efficicent way because of the ability to leverage historical data. Timely settlements have energized the CPs, enhancing sales focus. Integration with data sources eliminates manual uploads, simplifying audits.
    

## Problem

*   Scheme Conceptualization & Creation: Inability to create schemes because of limitation within legacy system, inability to utilize historical data, high volume, multiple dimensions like product categories, SKUs, territories, revenue and volume.
    
*   Scheme Governance: Lack of approval processes while creation, communication, update of schemes and unavailability of audit trails for compliance purposes.
    
*   Scheme Communication Delay in communication of upcoming/ongoing schemes to channel partners as well as lack of visibility into scheme performance.
    
*   Scheme Deviation: Lack of ability to udpate scheme metrics in timely manner in lieu of lack of response from markets.
    
*   Scheme Settlement: Delay because of lack of timely availability of performance data, leading to erroneous earnings.
    

## Solution

*   Simplified Scheme Creation: Comprehensive parametric controls for swift roll out of schemes. Includes ability to define schemes using multiple qualification criteria, product categories, geographic & sales dimensions
    
*   Enhanced Scheme Governance : Maker-Checker process for error control, audit trails for compliance, workflows to notify as well as control scheme level requisites like closures, cut-offs, data sync freeze timelines etc
    
*   Scheme Communication: Scheme comm. to Channel Partners through email, & WhatsApp
    
*   Scheme Settlement: Manual as well as auto-settlement options, as well as ability to create & push CN / DN back to SAP for error free accounting
    

## Experience our platform

### Automate your incentives program without expensive licensing and long-drawn implementations

[Schedule a Demo](https://incentivatesolutions.com/schedule-a-demo/)

## Outcome

*   Operations today are executed in less than 50% of what it took before the above changes in data accuracy.
    
*   Optimized architecture helped create and maintain a streamlined flow of information. This resulted in reduction as well as troubleshooting of error root causes.
    
*   Revised reports gave better insights to reps reducing the number of queries raised asking for an explanation of the details of each component.
    
*   Waiting time for analysts has reduced by over two-thirds and they can now evaluate the effect of the changes they made and analyze if the incentive payouts are as expected.
    

### Table of Contents

*   [0 1   Transforming Distributor Scheme Management for Leading Consumer Durables Organization](#0)

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