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Communication is the key to any relationship, be it personal or professional. Lack of communication can strain relationships in many ways especially if you are working in a sales organization. Nowadays, organizations pay a hefty amount of money to PRs and marketing agencies to improvise their external communication but in this attempt, they tend to forget that internal communication is the pillar of any organization.
"Like a human, a company has to have an internal communication mechanism, a "nervous system", to coordinate its actions."
This quote from Bill Gates says it all. Internal communication is all about effective communication among employees and employers within an organization. It is not just restrained for one team or one department. It is everyone's responsibility including top-level management, managers, and employees at all levels. You might be thinking "why is communication with sales reps important" and “why should you care"
If this is your first time building a communication strategy, keep in mind that communication is a continuous and evolving process. Be sure to talk with your sales reps and gather feedback from them regularly. Effective communication helps develop a sense of purpose among sales reps motivating them to achieve their sales targets and also ensures a positive future for your organization. If you don’t have a culture of communication amongst your sales team, it is never too late to establish it.