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We have heard a lot about Pareto's 80/20 rule states that 80% of the outcome is attributed to 20% of a specific element in business. As an example, in sales, they say 80% of sales come from 20% of customers. Here is a different yet equally powerful rule that may interest you. It's the 20/60/20 rule of leadership. This rule splits the population into 3 groups with varied behavior. If aligned with employees' performance, this is how it would look like.
Strong performers in your organization. You can depend on them, they are like a smooth functioning unit that understands their goals, work hard, and have the required skills to deliver the top results. You need to leave them alone as they already know what needs to be delivered. Tinkering with them through over-communication or needless coaching might actually create an imbalance.
Average performers who need some level of hand-holding. Be clear that their average performance may not necessarily be attributed to a lack of potential or competencies. There can be other elements that we need to uncover and work upon. These are your dark horses who can actually turn the tide around for you with the right coaching and guidance.
Underperformers who are your weakest links. Their reason to being in this group can be attributed to multiple factors, lack of potential, skill sets, or improper role fitment. I believe these are pretty much like the top 20%. I would not spend too much time on them unless there's a clear understanding of the areas to focus upon. Any energy spent without this clarity would end up in frustration.
If you are in sales operations / commercial excellence, you are in charge of the effectiveness and efficiency of your organization's sales. You are the strategic elements needed to remove impediments and provide insights to run the sales engine. 20/60/20 analysis helps you understand how your salesforce fares and where every individual falls in terms of performance.
Below are 3 different metrics used for 20/60/20 analysis; Attrition, Performance Variation, and Earnings Contribution.
I think I will need to look at the sales data to understand. Let's check that out.
This graphic shows "% attainment" & "sales volume" split across the entire salesforce over different periods. Sales across different categories have been pretty much similar with some variation. However, overall sales volume had grown across all quarters, as seen in the grid on the right. The key takeaway here is that the measures are taken, which may be the most recent IC plan rolled out by the organization, are pushing the salesforce, which is yielding an increase in sales. Another takeaway here is that my sales reps have been replacing each other across performance buckets. It is, however, not leading to any increase in sales from top & mid-tier performers as the bottom performers' contribution has fairly been constant. This may mean that the most recent version of the IC plan may not be helping reps across the board. It might be more aligned with bottom performers leaving little to no motivation for top performers to outperform.
Sales analytics is an up-and-coming area that can help you make data-driven decisions and improve the overall efficiency manifold.