How to Attract and Engage Sales Teams: Key Takeaways from Our Podcast

In our latest podcast episode, we explored the vital topic of attracting and engaging sales teams. Hosted by Sumeet, with insights fromChristopher Goff and Ali Ghiassi, the discussion focused on practical strategies to tackle disengagement and ensure alignment between Talent Acquisition (TA) and Sales Compensation (SC).

The central message? Money talks, but engagement seals the deal.

Key Highlights

Here are some thought-provoking insights shared during the podcast:

  • The High Cost of Disengagement: Disengaged employees cost the global economy trillions of dollars annually and contribute to high turnover rates and reduced productivity.
  • Misalignment Challenges: Conflicting priorities, unclear job roles, and complex compensation plans create friction between TA and SC.
  • Need for Realistic Job Previews (RJP): Providing candidates with a clear understanding of their roles can help set accurate expectations and build long-term engagement. Some RJP strategies include:
    • Sharing day-in-the-life videos.
    • Providing employee testimonials.
    • Offering virtual company tours.
    • Conducting job-like assessments to simulate real scenarios.
    • Hosting informal interactions like coffee chats to build rapport.
  • Collaboration is Key: Building feedback loops between TA and SC ensures better alignment and smoother onboarding processes.

Why This Matters

Sales teams are the backbone of any organization, and keeping them motivated goes beyond offering competitive pay. Creating an engaging work environment starts even before a candidate steps through the door. Better alignment between TA and SC can:

  • Reduce hiring costs.
  • Lower turnover rates.
  • Boost organizational performance and morale.

Want to Learn More?

This is just the tip of the iceberg. To dive deeper into these insights and hear real-world examples shared by our experts, watch the full podcast on our YouTube or Spotify. Discover actionable strategies to transform your sales teams and drive lasting success.

Don’t miss it—your sales team’s engagement might depend on it!

About Author

Sumeet Shah

Chief Growth Officer @Incentivate, has over 15 years of experience in management consulting, product engineering, and analytics, working with clients across multiple countries, functions, and domains.

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