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Solution Selling Lead & Sales-Ops Strategist
Permendra blends deep sales-ops rigor with a solution-selling mindset to design incentive programs that customers actually want to buy into and that sales teams can clearly sell and deliver. At Incentivate he translates commercial goals into saleable, scalable incentive solutions: from presales value mapping to post-pay reconciliation and rep buy-in.
"Design incentives you can sell, deliver, and prove"
“I believe incentives should be both a commercial product and an operational capability. When incentive plans are framed as customer-facing solutions (easy to explain, measurable in impact, and low-risk to operate), they become a competitive advantage not just a payroll headache.”
Core concepts that shape my approach to modern sales compensation.
Package plans so sellers can articulate ROI and reduce procurement friction.
Build playbooks, deal calculators, and objection-handling scripts that make incentive offers easy to present.
Ensure the incentive promise made in the deal is automatically tracked and paid without manual drift.
Align sales, finance, legal and product on deal constructs that scale.
Have a question about incentive automation or want to just talk?
I'd love to hear your thoughts on incentive management challenges
For speaking engagements, consulting, or collaboration opportunities