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CTO & Co-Founder
With over 21 years of experience in enterprise software, sales operations and incentives automation, Sujeet leads product strategy, development and technology in general at Incentivate, focusing on transforming how organizations approach incentive compensation, performance management and sales operations.
He's passionate about eliminating manual processes and empowering sales teams with real-time insights. Sujeet has helped hundreds of companies streamline their commission management, automate their complex data transformations and drive measurable performance improvements through intelligent automation.
"Incentive compensation shouldn't be a black box that creates anxiety for sales teams and headaches for administrators. I believe in radical transparency—every rep should understand exactly how their compensation is calculated, and every administrator should have complete confidence in the accuracy of their payouts. When we eliminate the guesswork and manual errors, we unlock the true motivational power of incentives. That's the starting point for a motivated salesforce."
Core concepts and frameworks that drive my approach to incentive automation
Why organizations shouldn't have to compromise on their completeness, accuracy and speed when implementing new compensation plans.
How intelligent systems can provide personalized guidance to help sales managers constantly drive motivation for sales reps to optimize their earning potential.
Your workflow shouldn't just be a ticketing system. It should be deeply integrated with your incentive compensation system and drive changes, trigger recalculations and update parameters without manual lift and shift.
Don't skimp on the big technological hammer. Use the most modern, most appropriate technology to solve the problem. Push the tech envelope every single time.
Discover the ins and outs of residual commission in sales, its workings, benefits, and how to effectively set up this commission structure.
Discover how a sales and operations planning template in Excel streamlines processes, boosts productivity, and aligns business goals effectively.
Learn about net and commissionable rates, their meanings, differences, and impact on sales strategies in this detailed guide.
Have a question about incentive automation or want to just talk?
I'd love to hear your thoughts on incentive management challenges
For speaking engagements, consulting, or collaboration opportunities