Sujeet Pillai
Incentive Automation
Sales Compensation
Product Strategy

Sujeet Pillai

CTO & Co-Founder

With over 21 years of experience in enterprise software, sales operations and incentives automation, Sujeet leads product strategy, development and technology in general at Incentivate, focusing on transforming how organizations approach incentive compensation, performance management and sales operations.

He's passionate about eliminating manual processes and empowering sales teams with real-time insights. Sujeet has helped hundreds of companies streamline their commission management, automate their complex data transformations and drive measurable performance improvements through intelligent automation.

What I Believe About Incentive Management

"Incentive compensation shouldn't be a black box that creates anxiety for sales teams and headaches for administrators. I believe in radical transparency—every rep should understand exactly how their compensation is calculated, and every administrator should have complete confidence in the accuracy of their payouts. When we eliminate the guesswork and manual errors, we unlock the true motivational power of incentives. That's the starting point for a motivated salesforce."

Key Ideas & Contributions

Core concepts and frameworks that drive my approach to incentive automation

Zero-Compromise Implementation

Why organizations shouldn't have to compromise on their completeness, accuracy and speed when implementing new compensation plans.

AI-Driven Coaching

How intelligent systems can provide personalized guidance to help sales managers constantly drive motivation for sales reps to optimize their earning potential.

Data-driven Workflows

Your workflow shouldn't just be a ticketing system. It should be deeply integrated with your incentive compensation system and drive changes, trigger recalculations and update parameters without manual lift and shift.

Use a big hammer for a small nail

Don't skimp on the big technological hammer. Use the most modern, most appropriate technology to solve the problem. Push the tech envelope every single time.

Featured Articles

Exploring the Basics of Residual Commission

Discover the ins and outs of residual commission in sales, its workings, benefits, and how to effectively set up this commission structure.

5 min read
Automation

Exploring Templates for Sales and Operations Planning

Discover how a sales and operations planning template in Excel streamlines processes, boosts productivity, and aligns business goals effectively.

5 min read
Automation

Understanding Net and Commissionable Rates

Learn about net and commissionable rates, their meanings, differences, and impact on sales strategies in this detailed guide.

5 min read
Automation

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